A colourful identity for Film Commission Chile, by Barcelona-based Hey:
FCCh’s visual identity is inspired in a precise artifact: the duct/gaffer tape. The tape is omnipresent in the world of movie production. Tapes unite, join, mark, hold, point, remind and help to work. Due to its flexibility, the lines and shape of the tape resemble the classic movie celluloid film.
The image is drawn up in different directions, taking us to a dynamic universe that conceptually speaks about the FCCh linking mission.The variations in the color palette represent the diversity of landscapes we can find in the Chilean territory.