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Little Chef rebranding, by venturethree

I'm absolutely certain that this is the last creative blog to cover the new identity and visual language for Little Chef, by Venture Three. I decided to wait a while to post it since on everyone else's mind a few weeks ago.

And quite rightly: this redesign is exciting, modern and colourful yet embodies my nostalgia of Little Chef from when I was a kid.

The colourful style feels very informed by Ab Rogers' redesign of the restaurant, yet Venture Three's own case study strangely seems to make no mention of Rogers' involvement in the project.

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