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Starbucks by Hiroshi Fujiwara

I'm a huge fan of Starbucks' new refined brand identity, but the very tired interiors of the cafes leave an uncomfortable dissonance between the fresh new logo and packaging, and the actual brand experience.

So I'm rather excited to see the first in what I hope is a series of collaborations, whereby Starbucks teamed up with Japanese designer, musician and producer Hiroshi Fujiwara to create a two-story concept store in Tokyo called "b-side". Read more about it on the HUH article, and here's to hoping the idea will travel beyond Japan.

Posted over 7 years ago
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