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Cool Hunting, for Gap

This retail concept created by Cool Hunting "for Gap" is very interesting and looks great (it being designed by Kenyan), but I can't help wondering how successful it is since it seemingly ignores the Gap element of the collaboration. It looks as though Cool Hunting have taken Gap's cash and run with it.

But ultimately, that is a good thing since if Gap had anything to do with the curation or design it would have been an embarrassment to all. I'm looking forward to seeing what CH do in the future, hopefully executing more retail concepts, but perhaps exploring genuine collaborations with more interesting brands.

Posted almost 7 years ago
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